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PROVIDING A DOMESTIC BASE OF OPERATIONS FOR A GLOBAL VENTURE CAPITAL
The brief was clear. Create a domestic, warm place of work for the West Coast employees of the global venture capital firm, Greycroft. Taking the entire second floor of a development we redesigned the year before, Greycroft was able to sprawl across multiple volumes, both historic and newly built. We redesigned 821 Traction several years before, renovating three existing structures, and building two brand new volumes in order to create an internal courtyard, a safe haven from the bustling urban street scene. Negotiating between old and new, Greycroft's offices exudes warm, home tones and materials. Furnished with a mixture of our standard furniture collection and custom pieces, the interior landscape is both comfortable and grand.