The minimalist bicycle brand tokyobike engaged us in 2016 to design and develop their flagship store in Los Angeles, located in the urban retail center THE ROW. The design focused on elevating their bikes upon aluminum platforms, all custom designed and built. The bikes engaged with the platforms through a custom mounting element. Bespoke wall hanging racks have also been developed as part of the store's display language. Custom benches and point of sale element seamlessly introduced and mixed a range of materials - thick rubber, concrete tiles, turned oak and powder coated sheet metal. A language of minimal steel and aluminum elements created an austere background for their products to shine.